https://www.youtube.com/watch?v=PBzVku4QsLI

Task 5 written summary. Homework:

Campaign: Random Act of Kindness I have been commissioned by the marketing consultant agency 'Don't Panic' to create a proposal for a 30 second YouTube Viral Advert to promote the ‘Random Acts of Kindness’ Pass-It-On 2016 Charity Campaign. The key demographic are urban youth 16-25. The Purpose of this is to make the advert so good that it will persuade people to join in and pass it on. I had to Think of Two suitable and random ideas for my campaign.

Summary of my Ideas:

Idea 1: We will choose random but popular books for us to put like a fiver or so inside at the first page of the book so whoever comes to collect the book will keep the fiver.

Idea 2: If we see a young looking man or female about in their 20s at a gas or petrol station then we’ll stop by and pay for their petrol or gas.

Idea 3: Buy an earphone or two in packet and jump on a bus and distribute them to teenagers.

We held a focus group for my ideas, I asked a few questions about my ideas and the responses came out really well as I thought otherwise. They all mentioned how idea 1 and 3 is appropriate but hardest in terms of location and actually shooting (filming my advert). I asked whether it appeals to the attended audience and they said yes because idea 1 is in a library and you’ll mostly find students there. Idea 2, yes because we will be looking for a driver that looks quite young at a gas or petrol station and Idea 3 because we will be looking specifically for the students on the bus. They also said the message is clear because I’m not trying to scam them, really I’m doing them a favour that’s why most of my peers said they would post and retweet it because they would want it to happen to them.

This also passes the ASA rules and regulation. s the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation.ASA rules and regulation is when for example there are things in adverts that shouldn’t be there like for example the slim phone one it had a woman in just bras and bikinis at the start putting on the clothes and that’s not needed which is why ASA have banned that ad. ASA can be a variety of things from trying to look more superior to another product or company, going against religion, stereotypes etc.

What will work and what wouldn’t:

My Ideas will work because it’s not too expensive so people wouldn’t mind helping out. It’s about a budget of £15 for all of my Ideas. The props would probably cost and extra £15 more which I would use my own money from that.

I will not use idea 2. The reason being is because We would need permission from the gas station people and they’ll probably make us pay but either way to save all the hassle I won’t do shoot it there.

Idea 3 was taken seriously and well thought by coming from my peers but the whole production seems long as it we’ll have to hire a bus etc. The campaign should be really simple.

Lastly my idea 1 is the one to do it is really simple. Set in the library as cost would probably be cheap.

Homework:

Campaign: Random Act of Kindness I have been commissioned by the marketing consultant agency 'Don't Panic' to create a proposal for a 30 second YouTube Viral Advert to promote the ‘Random Acts of Kindness’ Pass-It-On 2016 Charity Campaign. The key demographic are urban youth 16-25. The Purpose of this is to make the advert so good that it will persuade people to join in and pass it on. I had to Think of Two suitable and random ideas for my campaign.

Summary of my Ideas:

Idea 1: We will choose random but popular books for us to put like a fiver or so inside at the first page of the book so whoever comes to collect the book will keep the fiver.

Idea 2: If we see a young looking man or female about in their 20s at a gas or petrol station then we’ll stop by and pay for their petrol or gas.

Idea 3: Buy an earphone or two in packet and jump on a bus and distribute them to teenagers.

We held a focus group for my ideas, I asked a few questions about my ideas and the responses came out really well as I thought otherwise. They all mentioned how idea 1 and 3 is appropriate but hardest in terms of location and actually shooting (filming my advert). I asked whether it appeals to the attended audience and they said yes because idea 1 is in a library and you’ll mostly find students there. Idea 2, yes because we will be looking for a driver that looks quite young at a gas or petrol station and Idea 3 because we will be looking specifically for the students on the bus. They also said the message is clear because i’m not trying to scam them, really I’m doing them a favour that’s why most of my peers said they would post and retweet it because they would want it to happen to them.

This also Passes the ASA rules and regulation.

ASA rules and regulation is when for example there are things in adverts that shouldn’t be there like for example the slim phone one it had a woman in just bras and bikinis at the start putting on the clothes and that’s not needed which is why ASA have banned that ad. ASA can be a variety of things from trying to look more superior than another product or company, going against religion, stereotypes etc.

My Ideas will work because it’s not too expensive so people wouldn’t mind helping out. It’s about a budget of £15 for all of my Ideas. The props would probably cost and extra £15 more which i would use my own money from that.

Unit 2 Task 3: Ideas development Focus Group

Unit 2 Task 3: Ideas development Focus Group

HTTPS://M.YOUTUBE.COM/WATCH?V=0PNFH4KBBQE&CLIENT=MV-VF-UK&SAFESEARCH=ALWAYS 

OBJECTIVE: TO COLLECT FOCUS GROUP FEEDBACK TO DEVELOP AND IMPROVE YOUR IDEAS

P COLLECT AND RECORD FOCUS GROUP FEEDBACK ON YOUR IDEA

M design and ask specific focus group questions to develop your idea

D present results and conclusions to your focus group answers to improve or develop your idea

1. Is the idea appropriate for the campaign?

2. Does it appeal to you as the intended audience

3. Is it clear what the message is? 

4. Is it memorable and interesting?

5. Would it make you like/post/retweet it?

6. Is it effective in making you want to take take part? 

7. Is this advert able to pass ASA rules?

8. Improvements 

Film focus group

Task 2:

Random acts of kindness for Pay it Forward Day

 The audience was aimed at 16-25. You would see this advert on any platform like youtube on any device. In my opinion I think that this advert failed in creating a viral charity advert because it only has about 52,139, released about 2 and a half yeares ago This is quite disgraceful compare to the advert 2014 World War one Christmas advert hitting 18,310,221 views as they came out around about the same time in just over 2 years views on YouTube while other viral adverts have more than that and the point of an advert is to make it go viral for everyone to see but as you can see by the views, it's slacking. This points out it wasn’t really shared over social media sites. It lacks any of the six elements of buzz. On the Other hand i reckon you can refer this advert as it being usual as you don't really see this random acts of kindness everyday. it's not really as popular as f*ck the poor advert.https://www.youtube.com/watch?v=eBuC_0-d-9Y .I read some of the comments below and one person which I agreed said it would have been better without the music in the background. The advert was bland and not only seemed forced but acted out by people that were chosen before filming of the advert had taken place.