Proposal: Random Acts of Kindness pay it forward day 2016.

Proposal: Random Acts of Kindness pay it forward day 2016.

Deadline: February 26th 2016.

Point- so people can follow the trend.

Requirement of the brief is to create a 30 second viral advert. We are looking at young people at the ages of 16-25 either male of female, and in college or university. Socio group, we would be looking at D/E maybe C if they are working. Targeted at Explorers and Reformers.

The four key messages are to inspire the young people, bring a positive attitude to the world, anyone can bring positive change and last but not least it has to be passed on. 

A synopsis of my advert:

Beginning: Random guy goes library puts £10 in a book with a note saying pass it on

Middle: Boy/Girl saving up for trainers. goes library and finds a book with money and a note saying pass it on.

End: shows off his trainers but then goes library to put money in a book with a note saying £10

Persuasive Techniques: My advert has a couple persuasive techniques. It's ALTRUISM , helping people and the society. It will also go viral because it's UNUSUAL and CREATIVE as you wouldn't really think of hiding money in a book hoping for someone to find and take it. HUMOUR as the boy shows off his trainers by doing a little dance or so. I want the audience to respond by performing their own random act of kindness. It meets the requirements of the brief as it's suppose to be passed on and my advert does that quite well.

Resources and logistics:

I only need two actors, either boy or girl saving up money for trainers and a random person putting money in a book with a note. Props would be the note saying pass it on. Costumers and people in the background will not be needed unless we want the advert to sell.

Feedback: 

Overall the feedback from my peers was really positive and promising, They said it addresses the key message very well and that the highlighting part was they mentioned how they can relate because most teens spend their money on trainers

Ethical and legal considerations:
The ASA (advertising standards authority) are a regulatory body group who monitor standards within the advert industry and to assure that the adverts comply with the requirements that they be legal, truthful and decent. My advert meets their requirements, it's not offensive.

Platforms, where it will be distributed: My advert will be shown on facebook as this social media platform is well known by everyone. It will also be on youtube, instagram and snapchat. Reason being is because most teens use them social medias and it's aimed at them so it will be a very good way of getting the point across. I want the audience to have a raised eye brow sort of response and think about the campaign and what they could do to help someone.

Advert:
Character Breakdown- Unknown person and a teenage boy
Location will be in the LRC, best facility as it looks like a library and it's less stress in having to go else where to get permission work out times to shoot and so on. Another location would be living room.
Costume: Boy would have to be looking like a uni student so the props he would have on him would be a bag and couple book he'll be holding.

Pitch Presentation

Pitch Presentation

Unit 2: Script

Video:

Audio:

Wide: Young teenage boy looking at trainers that he wants. (Match on Action/Eye line matching of him looking at the trainers.) Establish shot: of the campus, Christ the king. Mid-shot: of a tall looking man walking down a long halfway to the Library (LRC). Wearing a coat. Looking all serious and intimidating. Looks back to see if he’s being  followed. Close-up: of a black wallet, with a £10 note inside along with pen paper all in his hand. To show the audience that this close-up is important. This would be near the study room. Medium shot: of man looking around all suspiciously, makes the audience feel like this person is not a good guy.  Looking for a suitable but also well known book. Close-up: of man putting £10 note inside a book and writing “take this but do the same” In capitals below saying “pass it on”  Wide: young teenage boy standing in the living room looking at the empty jar with a label on it saying “savings”. Medium close-up: of the boy reaching for pocket to put couple coins in the jar. Wide: of boy in the library looking for a spot and a book to read. Medium close-up:  library to find a reading book to revise after a long day. Seeing the money in the book, takes it to a... Close-up: facial expression, showing that he’s overwhelmed to see that. Eye-line matches to show that what he’s reading which is “the pass it on” the note. Medium close-up: buying the shoes in a sports shop where they sell sports things. Long shot: boy on his way to the library again to do the pass it on challenge. Close-up (tracking movement): of the trainer that he wanted to buy. Medium shot: of him with a note and paper going to do the same thing. Fade: Writing showing you pass it on

SFX Uplifting music, busy crowd. Students talking. Birds chirping. Wind blown. SFX Footsteps of people walking and talking. Traffic in the background. Cars beeping horns. SFX Footsteps, bit of wind in the background to show audience why he had an umbrella on him. Eerie music, Leaving audience wondering what he’s going to do. SFX Eerie music, door being closed. SFX Pages fluttering. Some writing something (sound effect) SFX Instrumental music (thinking) SFX Coins being dropped in the jar. Couple one and two pounds. Mum shouting in the background to come help clean up. Radio playing in the background. SFX An uplifting instrumental to make the audience feel happy with him about his surprise. SFX No natural sound should be present as the trainers is about to be shown. When it’s shown that’s when we can chip in “winning lottery” sound or something.