http://issuu.com/mikea7/docs/young_artist_bansky_b9b59da94fdbeb?e=24881568/36364550

survey monkey proposal

Create your own user feedback survey

PASS & MERIT Task 2

Topic A.2 Developing ideas for digital media products

Task 2: Develop ideas for a digital media product by researching existing media products relevant to your own product idea.

·         Find 3 existing current examples (Idents or Music Video) and create

PASS Task 2a) Create a mind map (using Popplet) of the recognisable conventions/similarities in all 3 examples, add images of where you have identified some of these in your examples

Music Video	Ident
quick cuts	30 seconds
beat editing	branding of the channel
use of close ups	Colours
lip synching	Logo
narrative or story	short narrative
locations	use of stop motion animation/cut outs
genres of music	Locations or sets
costume	Selection of music

Task 2b) a mood board (using Word or Photoshop) - where do you find these idents/music videos and where they can be distributed? What Platforms? Take screen grabs of the following:

·         Which Digital TV Channels?

·         Which Youtube Channels?

·         What websites (for the channel or the record company or artist’s website?)

·         Show how you can access them on mobile phone, tablet, computers

MERIT Task 5 Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings.

Task 5a) What is the aim (purpose or intention) of this research into 3 existing products?	Use the following words in your response	Your annotations
	conventions	To have quick cuts with beat editing but because it’s an Ident its 15-30 Seconds with colours and a logo. Short and straight to the point with some sort of story behind it or theme. Reason being for looking at 3 existing was so we can develop
	distribution	Where you can easily find Idents is a website called ‘Inside the Gallery’ you will find the idents and presentation, stop motion. The places it can be distributed on are on Television or digital media channels like E4 who have their own website. You can also find it on different platforms like YouTube.
	platform	You can also find it on different platforms like YouTube. Where you can access the Ident.

production schedule

Risk Assessment

Health and Safety Risk Assessment

Potential Hazard (Describe the Hazard)	Location (Take Photograph of the Hazard)	High Medium Or Low Risk?	Who is at Risk?	How are you going to make sure it doesn’t happen?	Who’s Responsibility?
A potential hazard could be, the film crew/workers stepping on the green screen cloth for it to fall and get damaged.	Green screen	High risk because that can be accidental.	Workers/film crew, Michael and Mudia	Warning the filmers/workers not to go near the cloth and if so they should be careful	Michael A
Another potential hazard is the Plasticine as that can melt at room temperature.	Cupboard	low risk as we know where we usually put plasticine	N/A	It won't happen as were suppose to give it to our client who then puts them in his office.	Michael A
Thirdly, a crucial one is trip hazards like the wires can be all over the place	green screen	high risk as this can also be accidental if they loose concentration.	anyone, workers	I will arrange the wires and put a white tape on the floor to indicate where no one can step past.	Michael A
food may sound like it's not much of a problem but leaving food around cause a big commotion.	green screen/classroom	low risk but can cause people to fall out.	anyone	my workers should eat before they come in.	Michael A
The lighting is needed for when scences look dark, it can be a hazard if they are pointed towards you especially your eyes	Green screen	High risk, someone with the light might not know where your standing and will accidentally point it towards you.	anyone	I'll be the person with the lighting and make sure everyone is behind me	Michael A

Proposal/Implementation plan

Task 6: Proposal

Introduction:

Hello my name is Michael Adofo and our company, Urban magnetic is located in Sidcup and specialises in making Idents. Our aim is purely to meet your objectives and maximize your profits as my company will exceed your expectations. I hope that my proposal or idea will be good enough to give me the chance to be able to pitch to you.
Urban magnetic is branding a new exciting youth channel called Urban magnetic where they're energizing brand new content that urban net intends to show on their website. Ident will be.The Ident will be about 15-25 seconds long stop motion ident animation. The concept and script shall be provided by the client in English. It will be a new exciting ident which will appeal to the intended audience.

The target audience  will be young people around the ages 16-25 in college, university or even working because it's a youth channel with that shows youthfully content will target mostly males. This will be targeted at mainly the white ethnicity so I'll be looking at electronic type of songs. The socio group I'll be looking at are group D, E, C.

An Ident is a moving image or logo that is used to represent a known brand. Most Idents are usually about 30s in duration.
The Reason to why we have television idents is because they are generally designed in such an usual way to give some sort of announcement to the channel your watching.
When representing known brands some Ident companies will have their own logo which gives the brand a unique image.
Another reason to why we have Idents are so we know what programme is going to come on next.
What I like about Idents are the fact that they are moving images so the visuals are stimulating which makes it much easier to understand what the narrator is talking about.

Outline of the advert: Two groups of people (Plasticine) pulling the two magnets apart that were stuck together. Once it's apart both winners hold up their magnets.The U’ and ‘N’ standing for Urban net to promote the logo

Extra detail: the rope is a magnet, attracting each other. (it's like tug of war)
Process: We will be making draft storyboards setting up for film and pop creation for the 15s clip. We will have storyboard templates to help us with our drafts. Setting up the green screen will help a lot instead of filming outdoor.

Colour: The color conventions are mostly going to be red and black, reason being is because the title is urban magnetic and a magnetic is red and black which that promotes my brand logo, of the u and Ns being magnets.
Music: From my research they would like electronic as the audience like my previous idents/adverts. Hip-hop was also suggested but my main is to find a universal type of song everyone can dance to.

The format will be in YouTube high definition (HDV) 1080p

The editing will be fast paced as 15 seconds is not a long time, and having the clip fast paced will keep the audience captivated as youths, their attention spam is short.
This would also be stop motion only as we haven't been taught digitally animated idents.

Location: I'll be using the green screen with Urban things around it also for my contingency plan if the green screen doesn't work then I'll get a cardboard and draw out a city to as my background.

Running time/Duration: In terms of how long, I'll be shooting for. It will be for an hour in the scheduled times.

Filming dates and times: filming will start on the 12th of may on a Thursday. I will also be filming on Tuesday the 17th of may from period 1 to 3. On the 19th of may is when I'll also be filming in period 1.
 It will be distributed on three different Platforms. They'll be distributed on my personal management blog, my weebly where it will be examined and lastly but not least YouTube as it's where most of the target audience are occurred.

Resources: Items required for my ident is 3 tubs of Plasticine which is £20, and a board which is £5 for my background in case green screen doesn't work  that's for my contingency plan. The total adds up to £25.

Production Equipment would be handed to me by my client. They consist of things like cameras, tripods,
My client will provide me with the necessary equipment to go about my filming. Hand held camera with a stand for still shots.

Thank you
Producer
15L3529@ctksfc.ac.uk
Michael adofo

logo draft