Unit 2 Task 3: Ideas development Focus Group

Unit 2 Task 3: Ideas development Focus Group

HTTPS://M.YOUTUBE.COM/WATCH?V=0PNFH4KBBQE&CLIENT=MV-VF-UK&SAFESEARCH=ALWAYS 

OBJECTIVE: TO COLLECT FOCUS GROUP FEEDBACK TO DEVELOP AND IMPROVE YOUR IDEAS

P COLLECT AND RECORD FOCUS GROUP FEEDBACK ON YOUR IDEA

M design and ask specific focus group questions to develop your idea

D present results and conclusions to your focus group answers to improve or develop your idea

1. Is the idea appropriate for the campaign?

2. Does it appeal to you as the intended audience

3. Is it clear what the message is? 

4. Is it memorable and interesting?

5. Would it make you like/post/retweet it?

6. Is it effective in making you want to take take part? 

7. Is this advert able to pass ASA rules?

8. Improvements 

Film focus group

Task 2:

Random acts of kindness for Pay it Forward Day

 The audience was aimed at 16-25. You would see this advert on any platform like youtube on any device. In my opinion I think that this advert failed in creating a viral charity advert because it only has about 52,139, released about 2 and a half yeares ago This is quite disgraceful compare to the advert 2014 World War one Christmas advert hitting 18,310,221 views as they came out around about the same time in just over 2 years views on YouTube while other viral adverts have more than that and the point of an advert is to make it go viral for everyone to see but as you can see by the views, it's slacking. This points out it wasn’t really shared over social media sites. It lacks any of the six elements of buzz. On the Other hand i reckon you can refer this advert as it being usual as you don't really see this random acts of kindness everyday. it's not really as popular as f*ck the poor advert.https://www.youtube.com/watch?v=eBuC_0-d-9Y .I read some of the comments below and one person which I agreed said it would have been better without the music in the background. The advert was bland and not only seemed forced but acted out by people that were chosen before filming of the advert had taken place.

Unit 9 Michael Adofo

Purpose:

Purpose 1. Time. * Team america trains, Montage is shown with in the space of 1 minute, showing that he training cutting at different scenes of what he's doing. The purpose is Time as in the clip shows his training in becoming a hereo which realistically it should be hours, days and weeks but shown over a short amount of time showing it with different locations.



Time: Where in the film Karate Kid, the producers and editors compress time. So in this scence the show him training and instead of showing everything in his training which would take about a couple days or months, they've shortened it to skip time.This allows the audience to know that it's really a long time that he's been training.


Rhythm: In this music video there is a lot of changes to the beat. When the police was shown the beat got faster and faster as this rhythm makes the audience feel more engaged with the video. This is digetic sounds where the actor can't hear the music.

Space: In this specific scene she breaks the 180 deg rule. The camera had to move itself and show a landscape sort of shot. When breaking the 180 deg rule it's to make the audience engaged.