Unit 22

Task 2:

3 existing current examples of Idents or Music video.

Ident 1.

Ident 2.


Ident 3



Task 2a)
Idents- An Ident is a moving image or logo that is used to represent a known brand. Most Idents are usually about 30s in duration.
The Reason to why we have television idents is because they are generally designed in such an usual way to give some sort of announcement to the channel your watching.
When representing known brands some Ident companies will have their own logo which gives the brand a unique image.
Another reason to why we have Idents are so we know what programme is going to come on next.
What I like about Idents are the fact that they are moving images so the visuals are stimulating which makes it much easier to understand what the narrator is talking about.

Purpose of Idents:
Stand out from crowd or competition.
To sell the channel to us the viewers
Re-branding or re-packaging ident to keep up to date with time period
Make viewers aware of what they are watching
Link to Programme shown after.

Conventions & Similarities in all 3 example:
Ident 1 and 3 are really similar. The tempo is near enough the same if not then you could ident 3 is a little faster. With both of them you can determine by the music instead of looking at the images/cuts etc.
Ident 1 is more informative than 3 as ident 1 actually tells us the programme that's going to be shown next meanwhile ident 3, is purely for entertainment as there is nothing said.

We are going to adapt the detail animation we have seen by using stop motion.