PASS & MERIT Task 2

Topic A.2 Developing ideas for digital media products

Task 2: Develop ideas for a digital media product by researching existing media products relevant to your own product idea.

·         Find 3 existing current examples (Idents or Music Video) and create

PASS Task 2a) Create a mind map (using Popplet) of the recognisable conventions/similarities in all 3 examples, add images of where you have identified some of these in your examples

Music Video	Ident
quick cuts	30 seconds
beat editing	branding of the channel
use of close ups	Colours
lip synching	Logo
narrative or story	short narrative
locations	use of stop motion animation/cut outs
genres of music	Locations or sets
costume	Selection of music

Task 2b) a mood board (using Word or Photoshop) - where do you find these idents/music videos and where they can be distributed? What Platforms? Take screen grabs of the following:

·         Which Digital TV Channels?

·         Which Youtube Channels?

·         What websites (for the channel or the record company or artist’s website?)

·         Show how you can access them on mobile phone, tablet, computers

MERIT Task 5 Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings.

Task 5a) What is the aim (purpose or intention) of this research into 3 existing products?	Use the following words in your response	Your annotations
	conventions	To have quick cuts with beat editing but because it’s an Ident its 15-30 Seconds with colours and a logo. Short and straight to the point with some sort of story behind it or theme. Reason being for looking at 3 existing was so we can develop
	distribution	Where you can easily find Idents is a website called ‘Inside the Gallery’ you will find the idents and presentation, stop motion. The places it can be distributed on are on Television or digital media channels like E4 who have their own website. You can also find it on different platforms like YouTube.
	platform	You can also find it on different platforms like YouTube. Where you can access the Ident.